Distribution partners in the UK and Ireland
SoleWell’s international office is based in London. We are open to appointing a well-established UK distributor, and to partners in Ireland, to bring the collection to retailers and online customers.
Appointing a well-established UK distributor
For the UK, we would like to work with a distributor that already supplies retailers and has the warehousing, account management and online presence to build the range nationally. If that describes your business, the full application lets you set out your channels and experience in detail.
In Ireland, we welcome importers, wholesalers and retailers who can serve the market directly or alongside a UK partner, subject to territory availability.
Three plates, one step-up range
AirSeat
AirSeat is the gentlest plate in the range. Use it on a stable chair or seat, or stand on it barefoot as a gentle introduction before Acu Flex and Pebble Path. Flexible bubbles give a gentle texture, with air channels underneath.
Acu Flex
Acu Flex has 638 nodes across 55 sculpted mounts. Used standing barefoot, it gives a medium-to-firm feel between gentle AirSeat and the taller contours of Pebble Path.
Pebble Path
Pebble Path is the firmest plate in the collection. Its tall, pebble-shaped contours give a pronounced texture under bare feet, for customers who prefer a firmer standing surface.
Who else we are looking for
Beyond a national distributor, we are interested in pharmacy and wellness chains, independent health stores, home and lifestyle retailers, and established online sellers. Gyms, spas and wellness rooms with a retail offer are also a natural fit.
Suggested channels
Routes that suit the collection in the UK and Ireland include:
- Pharmacy, health and wellness retail
- Home, lifestyle and gift retailers
- Office supply and workplace wellbeing suppliers, for the seated AirSeat
- Online marketplaces and specialist e-commerce stores
- Spa, gym and wellness-room retail
Which plates suit your customers
Many first-time buyers will start with AirSeat, which can be used seated at a desk or stood on barefoot as a gentle introduction. Acu Flex offers a more pronounced texture for regular standing use, and Pebble Path is the firmest option for experienced users. Together they give a simple three-step range for shelf or online.
Exclusive territories
A national UK appointment, or an Irish territory, can be discussed with qualified partners. Exclusivity is agreed in writing with volumes and a launch plan.
Freight, customs and local compliance
Freight, insurance, customs clearance, duties and local compliance in your country are the partner’s responsibility, as set out in our trade FAQs. We supply product descriptions, materials and specifications to support your broker and your own checks.
A London point of contact
You deal with the SoleWell UK office at 124 City Road, London, in your own time zone. The office coordinates production, documents and samples with Parsana in India.
From first enquiry to launch
- 01
Apply
Introduce your business, market and sales channels.
- 02
Conversation
Discuss your channels, import experience and territory availability.
- 03
Samples & terms
Review the range and discuss commercial details.
- 04
Agreement
Confirm responsibilities and terms in writing.
- 05
Launch
Prepare your listings, team and local launch.
Prefer to talk first?
Email or WhatsApp the UK office, or send a quick introduction from the application page.
Talk to us about the UK and Ireland.
Tell us about your distribution network and customers, and we will arrange a conversation with the London office.