Markets · USA & Canada

Distribution partners in North America

We are looking for partners in the United States and Canada who can take the SoleWell collection to retail and online customers at scale.

Who we are looking for in the USA and Canada

We welcome importers, national and regional distributors, wholesalers and retailers. Pharmacy and wellness chains, specialty retailers, and online sellers with established marketplace accounts are particularly relevant, as are businesses supplying spas, gyms and workplace wellness programmes.

Given the size of both countries, territories may be discussed nationally, by region or by channel.

Suggested channels

Routes that suit the collection in North America include:

  • Online marketplaces and direct-to-consumer stores
  • Pharmacy and health retail chains
  • Specialty wellness, yoga and home stores
  • Workplace wellness and office supply, for the seated AirSeat
  • Spa, gym and studio retail

Which plates suit your customers

For online listings, the three plates make a clear choice: AirSeat for a gentle seated or standing start, Acu Flex as the core medium-to-firm plate, and Pebble Path as the firmest step-up. Mixed-plate export orders let you test how each sells in your channels.

Marketplace selling

Approved partners can sell on marketplaces in their territory using our approved images and listing content. Marketplace rights are agreed as part of each partnership.

Exclusive territories

Exclusive arrangements can be discussed with qualified partners and are agreed in writing, including volumes and a launch plan.

Freight, customs and local compliance

Freight, insurance, customs clearance, duties and local compliance in your country are the partner’s responsibility, as set out in our trade FAQs. We supply product descriptions, materials and specifications to support your broker and your own checks.

Goods ship FOB India by default; CIF or EXW can be discussed on request.

One UK-led point of contact

Partners work with the SoleWell UK office in London, which coordinates production and shipping documents with Parsana. Email and WhatsApp make it easy to keep in touch across time zones.

The partner journey

From first enquiry to launch

  1. 01

    Apply

    Introduce your business, market and sales channels.

  2. 02

    Conversation

    Discuss your channels, import experience and territory availability.

  3. 03

    Samples & terms

    Review the range and discuss commercial details.

  4. 04

    Agreement

    Confirm responsibilities and terms in writing.

  5. 05

    Launch

    Prepare your listings, team and local launch.

SoleWell UK office

Prefer to talk first?

Email or WhatsApp the UK office, or send a quick introduction from the application page.

Grow with SoleWell

Take SoleWell to North America.

Tell us how you sell in the USA or Canada, and the UK office will discuss territory and samples with you.

Enquire about partnership
Chat with our UK trade office