Distribution partners in North America
We are looking for partners in the United States and Canada who can take the SoleWell collection to retail and online customers at scale.
Who we are looking for in the USA and Canada
We welcome importers, national and regional distributors, wholesalers and retailers. Pharmacy and wellness chains, specialty retailers, and online sellers with established marketplace accounts are particularly relevant, as are businesses supplying spas, gyms and workplace wellness programmes.
Given the size of both countries, territories may be discussed nationally, by region or by channel.
Three plates, one step-up range

AirSeat
AirSeat is the gentlest plate in the range. Use it on a stable chair or seat, or stand on it barefoot as a gentle introduction before Acu Flex and Pebble Path. Flexible bubbles give a gentle texture, with air channels underneath.

Acu Flex
Acu Flex has 638 nodes across 55 sculpted mounts. Used standing barefoot, it gives a medium-to-firm feel between gentle AirSeat and the taller contours of Pebble Path.

Pebble Path
Pebble Path is the firmest plate in the collection. Its tall, pebble-shaped contours give a pronounced texture under bare feet, for customers who prefer a firmer standing surface.
Suggested channels
Routes that suit the collection in North America include:
- Online marketplaces and direct-to-consumer stores
- Pharmacy and health retail chains
- Specialty wellness, yoga and home stores
- Workplace wellness and office supply, for the seated AirSeat
- Spa, gym and studio retail
Which plates suit your customers
For online listings, the three plates make a clear choice: AirSeat for a gentle seated or standing start, Acu Flex as the core medium-to-firm plate, and Pebble Path as the firmest step-up. Mixed-plate export orders let you test how each sells in your channels.
Marketplace selling
Approved partners can sell on marketplaces in their territory using our approved images and listing content. Marketplace rights are agreed as part of each partnership.
Exclusive territories
Exclusive arrangements can be discussed with qualified partners and are agreed in writing, including volumes and a launch plan.
Freight, customs and local compliance
Freight, insurance, customs clearance, duties and local compliance in your country are the partner’s responsibility, as set out in our trade FAQs. We supply product descriptions, materials and specifications to support your broker and your own checks.
Goods ship FOB India by default; CIF or EXW can be discussed on request.
One UK-led point of contact
Partners work with the SoleWell UK office in London, which coordinates production and shipping documents with Parsana. Email and WhatsApp make it easy to keep in touch across time zones.
From first enquiry to launch
- 01
Apply
Introduce your business, market and sales channels.
- 02
Conversation
Discuss your channels, import experience and territory availability.
- 03
Samples & terms
Review the range and discuss commercial details.
- 04
Agreement
Confirm responsibilities and terms in writing.
- 05
Launch
Prepare your listings, team and local launch.
Prefer to talk first?
Email or WhatsApp the UK office, or send a quick introduction from the application page.
Take SoleWell to North America.
Tell us how you sell in the USA or Canada, and the UK office will discuss territory and samples with you.
