Distribution partners in Europe
We are appointing partners country by country across Europe, working with businesses that know their local retail channels and customers.
Who we are looking for in Europe
We welcome importers, national and regional distributors, wholesalers and retailers. Wellness and pharmacy chains, home and lifestyle stores, and online sellers with strong marketplace or own-site sales are all a good fit.
Because Europe is made up of many distinct markets, we usually discuss territories one country, or one language area, at a time.
If you already sell into neighbouring countries, tell us which ones. A partner with a proven cross-border operation may be considered for more than one market, subject to written agreement.
Three plates, one step-up range
AirSeat
AirSeat is the gentlest plate in the range. Use it on a stable chair or seat, or stand on it barefoot as a gentle introduction before Acu Flex and Pebble Path. Flexible bubbles give a gentle texture, with air channels underneath.
Acu Flex
Acu Flex has 638 nodes across 55 sculpted mounts. Used standing barefoot, it gives a medium-to-firm feel between gentle AirSeat and the taller contours of Pebble Path.
Pebble Path
Pebble Path is the firmest plate in the collection. Its tall, pebble-shaped contours give a pronounced texture under bare feet, for customers who prefer a firmer standing surface.
Suggested channels
Routes that suit the collection across European markets include:
- Pharmacy and drugstore chains
- Wellness, yoga and natural-living retailers
- Home and interior stores
- Pan-European and national online marketplaces
- Spa, hotel and wellness-room retail
Which plates suit your customers
A three-plate step-up range is easy to present in any language. AirSeat is the gentle starting point, for seated or entry-level standing use. Acu Flex, with 638 nodes across 55 mounts, is the core plate. Pebble Path offers the firmest texture. Orders can mix all three models.
Retail-ready packaging, approved product photography and listing content are part of the partner discussion, and on-pack wording is confirmed for each market before print and sale.
Material and labelling
The plates are made from 100% virgin export-grade polymer, free from BPA, phthalates and heavy metals, and formulated in line with REACH and RoHS. Barcodes and stickers can be adjusted to meet each country’s requirements, with details agreed during onboarding.
Exclusive territories
Exclusivity can be discussed by country with qualified partners and is always agreed in writing, including volumes and a launch plan.
Freight, customs and local compliance
Freight, insurance, customs clearance, duties and local compliance in your country are the partner’s responsibility, as set out in our trade FAQs. We supply product descriptions, materials and specifications to support your broker and your own checks.
One UK-led point of contact
European partners work with the SoleWell UK office in London, close to European business hours, which coordinates every order with Parsana.
From first enquiry to launch
- 01
Apply
Introduce your business, market and sales channels.
- 02
Conversation
Discuss your channels, import experience and territory availability.
- 03
Samples & terms
Review the range and discuss commercial details.
- 04
Agreement
Confirm responsibilities and terms in writing.
- 05
Launch
Prepare your listings, team and local launch.
Prefer to talk first?
Email or WhatsApp the UK office, or send a quick introduction from the application page.
Bring SoleWell to your European market.
Tell us your country, channels and import experience, and we will discuss territory availability.