Distribution partners in Australia and New Zealand
We are looking for partners in Australia and New Zealand to introduce the SoleWell collection through retail, wellness and online channels.
Who we are looking for in Australia and New Zealand
We welcome importers, distributors, wholesalers and retailers, including pharmacy groups, wellness and natural-health stores, home and lifestyle retailers, and online sellers. A single partner may cover both countries, or each country may be discussed separately.
Businesses already importing non-electrical household or wellness goods will find the range straightforward to add. Each plate is one unit in retail-ready packaging, wipe-clean, and needs no power, batteries or app.
Three plates, one step-up range

AirSeat
AirSeat is the gentlest plate in the range. Use it on a stable chair or seat, or stand on it barefoot as a gentle introduction before Acu Flex and Pebble Path. Flexible bubbles give a gentle texture, with air channels underneath.

Acu Flex
Acu Flex has 638 nodes across 55 sculpted mounts. Used standing barefoot, it gives a medium-to-firm feel between gentle AirSeat and the taller contours of Pebble Path.

Pebble Path
Pebble Path is the firmest plate in the collection. Its tall, pebble-shaped contours give a pronounced texture under bare feet, for customers who prefer a firmer standing surface.
Suggested channels
Routes that suit the collection in the region include:
- Pharmacy groups and health retailers
- Natural-health, yoga and wellness stores
- Home, lifestyle and gift retailers
- Online marketplaces and own-brand web stores
- Day spas, gyms and studio retail
Which plates suit your customers
The non-powered range is simple to stock and explain. AirSeat is the gentle entry point, usable seated or standing barefoot. Acu Flex is the core plate, with a medium-to-firm surface. Pebble Path, with its tall pebble-shaped contours, is the firmest option. Export orders can combine all three.
Because the manufacturer’s minimum of 15,000 units applies per export order and plate models can be mixed, a first shipment can be weighted towards the plate you expect to sell best.
Exclusive territories
Exclusivity for Australia, New Zealand or both can be discussed with qualified partners, and is agreed in writing with volumes and a launch plan.
Freight, customs and local compliance
Freight, insurance, customs clearance, duties and local compliance in your country are the partner’s responsibility, as set out in our trade FAQs. We supply product descriptions, materials and specifications to support your broker and your own checks.
Goods ship FOB India by default from Pipavav, Mundra or Nhava Sheva.
One UK-led point of contact
The SoleWell UK office in London coordinates your enquiry, samples and orders with Parsana. We use email and WhatsApp to work around the time difference.
From first enquiry to launch
- 01
Apply
Introduce your business, market and sales channels.
- 02
Conversation
Discuss your channels, import experience and territory availability.
- 03
Samples & terms
Review the range and discuss commercial details.
- 04
Agreement
Confirm responsibilities and terms in writing.
- 05
Launch
Prepare your listings, team and local launch.
Prefer to talk first?
Email or WhatsApp the UK office, or send a quick introduction from the application page.
Represent SoleWell in Australia and New Zealand.
Tell us about your business and channels, and we will discuss territory availability and samples.
